Lenstore launches partnership with Vision Express
In 2013, Lenstore was acquired by GrandVision, owner of high-street brand Vision Express, and the largest optical retail group in the world. We’re delighted to announce that we have partnered with Vision Express to provide our customers with free eye tests and contact lens aftercare. We have always maintained that good eye health is so important, and we’re pleased that our customers can now get their eyes tested and access the optical expertise of Vision Express.
This unique combination of online and offline services is a first in the UK optical industry and begins an exciting new chapter. It means that contact lens wearers will be able to buy their lenses online, but still receive excellent eye care.
Our co-founder Mitesh Patel said: “We have always strived to employ a ‘serve not sell’ approach to customer service, which was the motivation behind teaming up with Vision Express to offer our customers complimentary eye tests and aftercare.
“This offer allows customers to enjoy the ease, speed and great value of online shopping, but also gives them access to the expert instore service of Vision Express. We share a common belief with Vision Express that eyecare needs to be taken seriously and we are working together to provide customers with exceptional service and quality.”
Jonathan Lawson, CEO of Vision Express, added: “One of the reasons we were so keen to work so closely with Lenstore, is because it has grasped the opportunity and understood there is a proportion of customers who have decided the best thing for them is to purchase contact lenses online.”
The internet has revolutionised the way customers shop, and companies are having to adapt quickly to meet the needs of consumers. The optical industry is no different. Although many prefer to buy their contact lenses online, regular eye tests and check-ups are as important as ever. Anita Balchandani, head of retail and partner at OC&C Strategy Consultants and authority on multi-channel strategies, said: “A well-implemented ‘bricks and clicks’ model will be the winning model in an industry like eye care – this will combine the convenience of online shopping with the requirement for face-to-face consultation and service.
“The partnership between Lenstore and Vision Express puts both companies in a great position to make this seamless integration a reality and will allow both businesses to future-proof their retail offer and continue to provide expert eye health care.”
This exciting new venture comes hot on the heels of our 6th anniversary and our first £1 turnover month. Having started out in a tiny office, with a very small team, we’re proud of our company’s growth and success and we couldn’t have done it without our dedicated customers. Thank you!